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Tuc Crackers "the taste that follows you everywhere"





Kraft Foods Draftfcb proposes a plan for outdoor and Guerrilla in Milan and Rome, starting Monday, February 14.
outdoor campaign aims to show that Tuc Cracker is a classic fast food the ideal response to the attacks of hunger for its taste, but also the perfect companion for all your daily commute, thanks to pocket-size pack.
The communication is then centered on the theme of ' taste that follows you everywhere ', planned and consistently places in the 'movement' Milan and Rome: the main metro stations, bus shelters and dynamic spaces. signed with the slogan 'As simple as a cracker, as good as Tuc', the campaign also takes the opportunity to present the new reference: Tuc Crackers with Tomatoes and Grana Padano.

The contact strategy of Tuc crackers in 2011 is completed with an action of unconventional sampling in Milan and Rome: Tuc Crackers 'follows' consumers with vending machine vendors and promoters in tandem, as they moved towards universities and some offices headquarters, in the main shopping streets.

CREDITS
Creativity: Gianluca Belmonte (copywriter), Remo Bonaguro and Vanessa Panella (art director) - Roberta Sollazzi creative direction. The production of visual and srl Mozart. Client Service Team: Giorgia Francescato, Maria Lucia Arati
OOH Media: Mindshare

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Lucio Fontana: "light and color" not only cuts




<< In my profession as a painter, making a picture with a cut, I do not want to paint a picture: open space, a new dimension in the orientation of the contemporary arts [...].>>

Lucio Fontana, in 1905 he moved from his native Argentina in Milan, where he attended the Brera Academy alongside the sculptor Adolfo Wildt .
learns from this experience the importance of conceptual and not imitative work of art, the principle of a symbolic-abstract space and strength of materials.
Between 1940 and 1946 the artist is in Argentina. And it is precisely within this cultural context that produces the Manifesto Blanco , preface to the first poster of spatiality, which he signed in 1947.
The term "space" refers to the new possibilities given to artists by science and new technologies.
These new tools allow you to conceive space and time dimensions beyond the conceptions of "traditional" offered by Renaissance perspective or from the decomposition cube-futurist.
the IX Triennale in Milan in 1951 (the year when drawing up the manifesto of the art space) produces the famous neon "light" space, a sculpture Abstract suspended from the ceiling and made up of neon tubes that reproduce <>, as pointed out by the artist himself. Since 1958, developed the series of Space Concepts (expectations), monochrome canvases characterized by cuts that give his research a contemplative direction. 900

Museum, Piazza del Duomo, Milan (Room 3) large windows with breathtaking views of the Duomo.

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Pop-up book Maeve Clancy


Maeve Clancy Irish illustrator is quite talented. as demonstrated by the work done, along with Jamie Hannigan, the Pop-up book that accompanies the narration in this video of Lisa Hannigan for the single "Lille" in the album Sea Sew.