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Tuc Crackers "the taste that follows you everywhere"





Kraft Foods Draftfcb proposes a plan for outdoor and Guerrilla in Milan and Rome, starting Monday, February 14.
outdoor campaign aims to show that Tuc Cracker is a classic fast food the ideal response to the attacks of hunger for its taste, but also the perfect companion for all your daily commute, thanks to pocket-size pack.
The communication is then centered on the theme of ' taste that follows you everywhere ', planned and consistently places in the 'movement' Milan and Rome: the main metro stations, bus shelters and dynamic spaces. signed with the slogan 'As simple as a cracker, as good as Tuc', the campaign also takes the opportunity to present the new reference: Tuc Crackers with Tomatoes and Grana Padano.

The contact strategy of Tuc crackers in 2011 is completed with an action of unconventional sampling in Milan and Rome: Tuc Crackers 'follows' consumers with vending machine vendors and promoters in tandem, as they moved towards universities and some offices headquarters, in the main shopping streets.

CREDITS
Creativity: Gianluca Belmonte (copywriter), Remo Bonaguro and Vanessa Panella (art director) - Roberta Sollazzi creative direction. The production of visual and srl Mozart. Client Service Team: Giorgia Francescato, Maria Lucia Arati
OOH Media: Mindshare

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Lucio Fontana: "light and color" not only cuts




<< In my profession as a painter, making a picture with a cut, I do not want to paint a picture: open space, a new dimension in the orientation of the contemporary arts [...].>>

Lucio Fontana, in 1905 he moved from his native Argentina in Milan, where he attended the Brera Academy alongside the sculptor Adolfo Wildt .
learns from this experience the importance of conceptual and not imitative work of art, the principle of a symbolic-abstract space and strength of materials.
Between 1940 and 1946 the artist is in Argentina. And it is precisely within this cultural context that produces the Manifesto Blanco , preface to the first poster of spatiality, which he signed in 1947.
The term "space" refers to the new possibilities given to artists by science and new technologies.
These new tools allow you to conceive space and time dimensions beyond the conceptions of "traditional" offered by Renaissance perspective or from the decomposition cube-futurist.
the IX Triennale in Milan in 1951 (the year when drawing up the manifesto of the art space) produces the famous neon "light" space, a sculpture Abstract suspended from the ceiling and made up of neon tubes that reproduce <>, as pointed out by the artist himself. Since 1958, developed the series of Space Concepts (expectations), monochrome canvases characterized by cuts that give his research a contemplative direction. 900

Museum, Piazza del Duomo, Milan (Room 3) large windows with breathtaking views of the Duomo.

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Pop-up book Maeve Clancy


Maeve Clancy Irish illustrator is quite talented. as demonstrated by the work done, along with Jamie Hannigan, the Pop-up book that accompanies the narration in this video of Lisa Hannigan for the single "Lille" in the album Sea Sew.

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New visual identity of the MIT Media Lab



An extraordinary and innovative work.
The new visual identity of the MIT Media Lab has been inspired by the community from which it is composed. The people who come to MIT come from many different fields, engineers, scientists, artists, designers, and have different ways of thinking, seeing and working. At the lab these people meet, collaborate and inspire one another and this is the magic of this luogo.L 'outcome of this intersection is the logo. The cones are arranged on a square grid that represents the basic structure for each logo generated. The grid, though invisible, symbolizes the environment, the MIT Media Lab, which allows all of this academically, physically and intellectually.
The algorithm is a processing and generates each logo. The development team has created 40,000 logos and twelve different combinations of colors (for a total of 480,000). Exporting SVG from Processing and then converting to PDF CMYK in Illustrator (using scripting AI).
The logos are based on a square grid (square costitutuita from 4 × 4). Each of the three forms can move inside the grid according to a certain set of aesthetic rules (must touch the sides of the square, must intersect with other forms). It has also been developed through a web interface to which each person can choose a logo for their business card (for the letterhead, etc.).

MIT Media Lab Identity from thegreeneyl on Vimeo .

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The perception of space: Felice Varini






Felice Varini was born in Locarno in 1952 and works on the perception of space, architectural or natural by year ' 70, creating optical illusions in a position to perceive images three-dimensional geometric
His works consist of actions paintings made on walls and other surfaces. The multiple signs converge in perspective construction of a simple and strict geometric shape that appears to the viewer when you look at a particular point of view, that the same Varini defines a "starting point potential."
Varini's work and wants to test many possibilities of perception of space in order to give new dimensions to the viewer to look at not only painting but also to cross. Moving in space the viewer can experience an infinite number of points of reading and be surprised by the appearance of ephemeral geometries and at the same time real.

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Vending Machine

of 26 million Italians each year they use a vending machine.
Age and gender influence in determining the approach to different ways of making discriminating consumer machines. In any case, fulfillment and service are the basis of the instantaneous that much like the Italians. Ubiquity, convenience, immediacy contribute finally to cement the loyalty by designing a social value that this channel is putting at the service of those who work, study or spend more time outside the home. Facts & Figures


With annual consumption of 5.9 billion and a turnover of 2.4 billion euro, is proving one of the vending areas of greatest strength in the market. Over 21% of Italians consume one or more times per week with growth concentrated in the occasional (source Cra Venditalia). The average daily spending amounts to 72 euro cents per capita, about 13.7% of daily shopping for food and drink (source Censis Venditalia-Trust).
The places of use are workplaces, hospitals, places of study, shopping malls and outdoor points of sale.

Target:



Vending, a vehicle for communication?
In a subway station in Milan is a vending machine with which the required product delivers a postcard promo / advertising is not necessarily related to the object purchased. This communication system may be a good channel if the vendors were able to give us a better picture.

curiosity
In Japan there are five million vending machines that sell umbrellas, flowers, cooked food, cough syrup to give drinks after the earthquakes and feel, even, to read people's minds.

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NATIONAL GEOGRAPHIC A house steering wheel!




Experiment conducted by engineers at National Geographic proof that a house like the old man flying up, the Pixar film released in 2009, may exist outside of cartoons. In the film Mr. Fredricksen, a widower, decides to realize the dream of his wife to reach the Paradise Falls in South America. Not wanting to leave the house where they had lived together, a place of many happy memories, binds to the roof hundreds of balloons filled with helium and, thanks to a complex navigation system, able to overcome bad weather and continents before finally reaching its destination.
In fact a team of scientists, engineers, two pilots of balloons and a troupe of the National Geographic Channel, has made off a small house with a base of five by five meters high and about five feet, supported by three hundred balloons with a diameter of eight feet. The launch took place from a private airstrip east of Los Angeles and the home, which flew for about an hour, reached an altitude of over three kilometers. The event, which you can see a video below, recorded a new world record as the flight of the largest set of balloons and will be broadcast on National Geographic Channel in a program called How Hard Can it Be? (How can it be?).

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The Master, Adam Anthony


The short film "THE MAESTRO" directed by Adam Anthony and directed by Tony Gardiner is one of the sixteen finalists of the Tropfest.
A combination of time lapse and real time to tell this wonderful story.

The Master from Tony Gardiner on Vimeo .

Director - Adam Anthony
Compositor - Edward Copestick
Cinematographer - Tony Gardiner
Colourist - Trish Cahill

room: 5D MKII
Lens Package: all L series 24mm T1.4, 50mm T1.2, 16-35mm
t2 .8, 24-70mm t2.8, t2.8
70-200mm ISO range: 1600-3200

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TOMPERT WITH MICHAEL APPLE BECOMES THE ART



Apple products have become objects of worship.
Tompert Michael, an artist from San Francisco (and former Apple employee), investigated in a "brutal" the report objects to these products by the brand Steve Jobs.
Insight was random: the artist had given her two children iPod Touch, which had begun immediately litigarseli furiously, to resolve the issue has requisitioned the gifts, saying that the two, after all, were fighting only for fools objects. Before the eyes of children, has also thrown to the ground one, breaking it.
The gesture caused the silence in the house of mourning and a day, for an object already considered a desire to 8 years. The artist has discovered a way to photograph the world in products disintegrated. After having destroyed
, vivisection, photographed and printed in large format large numbers (with an investment of money and time, a year, not indifferent), came to a close but not too trivial: we are obsessed, we are employees, but in the end ... are just objects that become obsolete within a year.

From a artistic point of view, the operation is reminiscent of the Dada and Surrealist works: contemporary status symbol vivisected once again becoming objects, hardly more familiar. As Magritte would say: "This is not an iPhone. "

PS: the photos of the artist have just been exposed to the Live Worms Gallery in San Francisco.

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Bregenz Festival 1939


Albert Einstein once said, "Imagination is more important than knowledge. Knowledge is limited, imagination embraces the world, stimulating progress, giving birth to evolution."
The work on Lake Constance every year attracts music lovers from around the world. With the capacity of 7000 spectators, the scene on the lake is the largest and most majestic of the world. Exciting experience of sounds and colors, moods and emotions. Operas, concerts and ballets splendid crown the Bregenz Festival, one of the most popular cultural destinations, "divine" like the works it houses.
The festival is held annually in July and August. Do not miss the music, an enchanting view of the lake, the giant images of the scene, the technical apparatus, acoustics very highest level.

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Facebook


Facebook This time, the best known of the social network, is used as "vintage" as a metaphor for the human losses suffered due to racial oppression in Slovakia 1939.Nel of 1939, the birth of a independent state of Slovakia led to racial oppression - first - and the deportation of Jews to concentration camps - then. Not to forget, the People Against Racism association decided to create and convey to the press in Slovakia, an advertising campaign that showed the consequences of such avvenimenti.La gallery feature of Facebook friends, "aged" and darkened by the message; changes in the context that most of all may be well understood by new generations, becomes a metaphor for presenting the historical event in question and to represent the many casualties that are derived from this.