of 26 million Italians each year they use a vending machine.
Age and gender influence in determining the approach to different ways of making discriminating consumer machines. In any case, fulfillment and service are the basis of the instantaneous that much like the Italians. Ubiquity, convenience, immediacy contribute finally to cement the loyalty by designing a social value that this channel is putting at the service of those who work, study or spend more time outside the home. Facts & Figures
With annual consumption of 5.9 billion and a turnover of 2.4 billion euro, is proving one of the vending areas of greatest strength in the market. Over 21% of Italians consume one or more times per week with growth concentrated in the occasional (source Cra Venditalia). The average daily spending amounts to 72 euro cents per capita, about 13.7% of daily shopping for food and drink (source Censis Venditalia-Trust).
The places of use are workplaces, hospitals, places of study, shopping malls and outdoor points of sale.
Target:
Vending, a vehicle for communication?
In a subway station in Milan is a vending machine with which the required product delivers a postcard promo / advertising is not necessarily related to the object purchased. This communication system may be a good channel if the vendors were able to give us a better picture.
curiosity
In Japan there are five million vending machines that sell umbrellas, flowers, cooked food, cough syrup to give drinks after the earthquakes and feel, even, to read people's minds.
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