Kraft Foods Draftfcb proposes a plan for outdoor and Guerrilla in Milan and Rome, starting Monday, February 14.
outdoor campaign aims to show that Tuc Cracker is a classic fast food the ideal response to the attacks of hunger for its taste, but also the perfect companion for all your daily commute, thanks to pocket-size pack.
The communication is then centered on the theme of ' taste that follows you everywhere ', planned and consistently places in the 'movement' Milan and Rome: the main metro stations, bus shelters and dynamic spaces. signed with the slogan 'As simple as a cracker, as good as Tuc', the campaign also takes the opportunity to present the new reference: Tuc Crackers with Tomatoes and Grana Padano.
The contact strategy of Tuc crackers in 2011 is completed with an action of unconventional sampling in Milan and Rome: Tuc Crackers 'follows' consumers with vending machine vendors and promoters in tandem, as they moved towards universities and some offices headquarters, in the main shopping streets.
CREDITS
Creativity: Gianluca Belmonte (copywriter), Remo Bonaguro and Vanessa Panella (art director) - Roberta Sollazzi creative direction. The production of visual and srl Mozart. Client Service Team: Giorgia Francescato, Maria Lucia Arati
OOH Media: Mindshare
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