An extraordinary and innovative work.
The new visual identity of the MIT Media Lab has been inspired by the community from which it is composed. The people who come to MIT come from many different fields, engineers, scientists, artists, designers, and have different ways of thinking, seeing and working. At the lab these people meet, collaborate and inspire one another and this is the magic of this luogo.L 'outcome of this intersection is the logo. The cones are arranged on a square grid that represents the basic structure for each logo generated. The grid, though invisible, symbolizes the environment, the MIT Media Lab, which allows all of this academically, physically and intellectually.
The algorithm is a processing and generates each logo. The development team has created 40,000 logos and twelve different combinations of colors (for a total of 480,000). Exporting SVG from Processing and then converting to PDF CMYK in Illustrator (using scripting AI).
The logos are based on a square grid (square costitutuita from 4 × 4). Each of the three forms can move inside the grid according to a certain set of aesthetic rules (must touch the sides of the square, must intersect with other forms). It has also been developed through a web interface to which each person can choose a logo for their business card (for the letterhead, etc.).
MIT Media Lab Identity from thegreeneyl on Vimeo .
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