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Tuc Crackers "the taste that follows you everywhere"





Kraft Foods Draftfcb proposes a plan for outdoor and Guerrilla in Milan and Rome, starting Monday, February 14.
outdoor campaign aims to show that Tuc Cracker is a classic fast food the ideal response to the attacks of hunger for its taste, but also the perfect companion for all your daily commute, thanks to pocket-size pack.
The communication is then centered on the theme of ' taste that follows you everywhere ', planned and consistently places in the 'movement' Milan and Rome: the main metro stations, bus shelters and dynamic spaces. signed with the slogan 'As simple as a cracker, as good as Tuc', the campaign also takes the opportunity to present the new reference: Tuc Crackers with Tomatoes and Grana Padano.

The contact strategy of Tuc crackers in 2011 is completed with an action of unconventional sampling in Milan and Rome: Tuc Crackers 'follows' consumers with vending machine vendors and promoters in tandem, as they moved towards universities and some offices headquarters, in the main shopping streets.

CREDITS
Creativity: Gianluca Belmonte (copywriter), Remo Bonaguro and Vanessa Panella (art director) - Roberta Sollazzi creative direction. The production of visual and srl Mozart. Client Service Team: Giorgia Francescato, Maria Lucia Arati
OOH Media: Mindshare

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Lucio Fontana: "light and color" not only cuts




<< In my profession as a painter, making a picture with a cut, I do not want to paint a picture: open space, a new dimension in the orientation of the contemporary arts [...].>>

Lucio Fontana, in 1905 he moved from his native Argentina in Milan, where he attended the Brera Academy alongside the sculptor Adolfo Wildt .
learns from this experience the importance of conceptual and not imitative work of art, the principle of a symbolic-abstract space and strength of materials.
Between 1940 and 1946 the artist is in Argentina. And it is precisely within this cultural context that produces the Manifesto Blanco , preface to the first poster of spatiality, which he signed in 1947.
The term "space" refers to the new possibilities given to artists by science and new technologies.
These new tools allow you to conceive space and time dimensions beyond the conceptions of "traditional" offered by Renaissance perspective or from the decomposition cube-futurist.
the IX Triennale in Milan in 1951 (the year when drawing up the manifesto of the art space) produces the famous neon "light" space, a sculpture Abstract suspended from the ceiling and made up of neon tubes that reproduce <>, as pointed out by the artist himself. Since 1958, developed the series of Space Concepts (expectations), monochrome canvases characterized by cuts that give his research a contemplative direction. 900

Museum, Piazza del Duomo, Milan (Room 3) large windows with breathtaking views of the Duomo.

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Pop-up book Maeve Clancy


Maeve Clancy Irish illustrator is quite talented. as demonstrated by the work done, along with Jamie Hannigan, the Pop-up book that accompanies the narration in this video of Lisa Hannigan for the single "Lille" in the album Sea Sew.

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New visual identity of the MIT Media Lab



An extraordinary and innovative work.
The new visual identity of the MIT Media Lab has been inspired by the community from which it is composed. The people who come to MIT come from many different fields, engineers, scientists, artists, designers, and have different ways of thinking, seeing and working. At the lab these people meet, collaborate and inspire one another and this is the magic of this luogo.L 'outcome of this intersection is the logo. The cones are arranged on a square grid that represents the basic structure for each logo generated. The grid, though invisible, symbolizes the environment, the MIT Media Lab, which allows all of this academically, physically and intellectually.
The algorithm is a processing and generates each logo. The development team has created 40,000 logos and twelve different combinations of colors (for a total of 480,000). Exporting SVG from Processing and then converting to PDF CMYK in Illustrator (using scripting AI).
The logos are based on a square grid (square costitutuita from 4 × 4). Each of the three forms can move inside the grid according to a certain set of aesthetic rules (must touch the sides of the square, must intersect with other forms). It has also been developed through a web interface to which each person can choose a logo for their business card (for the letterhead, etc.).

MIT Media Lab Identity from thegreeneyl on Vimeo .

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The perception of space: Felice Varini






Felice Varini was born in Locarno in 1952 and works on the perception of space, architectural or natural by year ' 70, creating optical illusions in a position to perceive images three-dimensional geometric
His works consist of actions paintings made on walls and other surfaces. The multiple signs converge in perspective construction of a simple and strict geometric shape that appears to the viewer when you look at a particular point of view, that the same Varini defines a "starting point potential."
Varini's work and wants to test many possibilities of perception of space in order to give new dimensions to the viewer to look at not only painting but also to cross. Moving in space the viewer can experience an infinite number of points of reading and be surprised by the appearance of ephemeral geometries and at the same time real.

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Vending Machine

of 26 million Italians each year they use a vending machine.
Age and gender influence in determining the approach to different ways of making discriminating consumer machines. In any case, fulfillment and service are the basis of the instantaneous that much like the Italians. Ubiquity, convenience, immediacy contribute finally to cement the loyalty by designing a social value that this channel is putting at the service of those who work, study or spend more time outside the home. Facts & Figures


With annual consumption of 5.9 billion and a turnover of 2.4 billion euro, is proving one of the vending areas of greatest strength in the market. Over 21% of Italians consume one or more times per week with growth concentrated in the occasional (source Cra Venditalia). The average daily spending amounts to 72 euro cents per capita, about 13.7% of daily shopping for food and drink (source Censis Venditalia-Trust).
The places of use are workplaces, hospitals, places of study, shopping malls and outdoor points of sale.

Target:



Vending, a vehicle for communication?
In a subway station in Milan is a vending machine with which the required product delivers a postcard promo / advertising is not necessarily related to the object purchased. This communication system may be a good channel if the vendors were able to give us a better picture.

curiosity
In Japan there are five million vending machines that sell umbrellas, flowers, cooked food, cough syrup to give drinks after the earthquakes and feel, even, to read people's minds.

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NATIONAL GEOGRAPHIC A house steering wheel!




Experiment conducted by engineers at National Geographic proof that a house like the old man flying up, the Pixar film released in 2009, may exist outside of cartoons. In the film Mr. Fredricksen, a widower, decides to realize the dream of his wife to reach the Paradise Falls in South America. Not wanting to leave the house where they had lived together, a place of many happy memories, binds to the roof hundreds of balloons filled with helium and, thanks to a complex navigation system, able to overcome bad weather and continents before finally reaching its destination.
In fact a team of scientists, engineers, two pilots of balloons and a troupe of the National Geographic Channel, has made off a small house with a base of five by five meters high and about five feet, supported by three hundred balloons with a diameter of eight feet. The launch took place from a private airstrip east of Los Angeles and the home, which flew for about an hour, reached an altitude of over three kilometers. The event, which you can see a video below, recorded a new world record as the flight of the largest set of balloons and will be broadcast on National Geographic Channel in a program called How Hard Can it Be? (How can it be?).

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The Master, Adam Anthony


The short film "THE MAESTRO" directed by Adam Anthony and directed by Tony Gardiner is one of the sixteen finalists of the Tropfest.
A combination of time lapse and real time to tell this wonderful story.

The Master from Tony Gardiner on Vimeo .

Director - Adam Anthony
Compositor - Edward Copestick
Cinematographer - Tony Gardiner
Colourist - Trish Cahill

room: 5D MKII
Lens Package: all L series 24mm T1.4, 50mm T1.2, 16-35mm
t2 .8, 24-70mm t2.8, t2.8
70-200mm ISO range: 1600-3200

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TOMPERT WITH MICHAEL APPLE BECOMES THE ART



Apple products have become objects of worship.
Tompert Michael, an artist from San Francisco (and former Apple employee), investigated in a "brutal" the report objects to these products by the brand Steve Jobs.
Insight was random: the artist had given her two children iPod Touch, which had begun immediately litigarseli furiously, to resolve the issue has requisitioned the gifts, saying that the two, after all, were fighting only for fools objects. Before the eyes of children, has also thrown to the ground one, breaking it.
The gesture caused the silence in the house of mourning and a day, for an object already considered a desire to 8 years. The artist has discovered a way to photograph the world in products disintegrated. After having destroyed
, vivisection, photographed and printed in large format large numbers (with an investment of money and time, a year, not indifferent), came to a close but not too trivial: we are obsessed, we are employees, but in the end ... are just objects that become obsolete within a year.

From a artistic point of view, the operation is reminiscent of the Dada and Surrealist works: contemporary status symbol vivisected once again becoming objects, hardly more familiar. As Magritte would say: "This is not an iPhone. "

PS: the photos of the artist have just been exposed to the Live Worms Gallery in San Francisco.

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Bregenz Festival 1939


Albert Einstein once said, "Imagination is more important than knowledge. Knowledge is limited, imagination embraces the world, stimulating progress, giving birth to evolution."
The work on Lake Constance every year attracts music lovers from around the world. With the capacity of 7000 spectators, the scene on the lake is the largest and most majestic of the world. Exciting experience of sounds and colors, moods and emotions. Operas, concerts and ballets splendid crown the Bregenz Festival, one of the most popular cultural destinations, "divine" like the works it houses.
The festival is held annually in July and August. Do not miss the music, an enchanting view of the lake, the giant images of the scene, the technical apparatus, acoustics very highest level.

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Facebook


Facebook This time, the best known of the social network, is used as "vintage" as a metaphor for the human losses suffered due to racial oppression in Slovakia 1939.Nel of 1939, the birth of a independent state of Slovakia led to racial oppression - first - and the deportation of Jews to concentration camps - then. Not to forget, the People Against Racism association decided to create and convey to the press in Slovakia, an advertising campaign that showed the consequences of such avvenimenti.La gallery feature of Facebook friends, "aged" and darkened by the message; changes in the context that most of all may be well understood by new generations, becomes a metaphor for presenting the historical event in question and to represent the many casualties that are derived from this.

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NAPLES: the hidden theater, suddenly inspired by a "low".




The greek-roman theater is the second race of the city's underground, through the picturesque entry, in a low Cinquesanti Vico.
Daddy Statius in a letter to his wife brings out a large square with porticos and temples, perhaps the area of \u200b\u200bthe Forum, and specifically refers to two major theaters in the city, one outdoor and one indoor, to apartments located above the Forum, behind the sacred temple of Castor. A witness to the presence
just go away Anticaglia where you can see two massive arches in Roman times were reinforcing structures outside of the theater. Going underground
other wonders can be admired and, armed with a little 'imagination, you can understand the size of this theater, the most important and extensive time.
Even Nero wanted to perform here, presenting the works he composed in the city, the only remains of Greek language and culture.
ancient writers tell us that among the populace complacent viewers hired to be applauded, and even an earthquake did interrupt his singing.

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Slinkachu: Little People project





Little People is a project of street art and photography was born in London in 2006 by Slinkachu . Poetic, hand made, really beautiful, it is very small underground installations where everyday people realize the set telling urban scenes.
The Little People are born with the desire to think and reflect on the feeling of loneliness and melancholy that live in a big city can generate: looking at the skyscrapers that make up the typical landscape of a metropolis, I challenge any of us to feel larger than these thumbnails . But always with a backdrop of humor and empathy that allows us to identify with the characters. Also delicious side project "The Inner City Snails, snails in are decorated and then left free to continue their work in London: a satire of street art and our wish / need to cover every surface with graffiti, symbols, advertising.
The Little People have been collected in a book that contains the most beautiful photo set, "Little People in the City: The Street Art of Slinkachu" eye to evidence of each set to build a thin narrative superimposed on the images.
We advise you to watch web http://slinkachu.com/home

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Heineken Case: stock placement for the Grammy Awards in USA


Heineken for the launch of his campaign in the U.S. on the occasion of the 48th Annual Grammy Awards took place on 8 February 2006, aimed, according to the Bible of the 4 P's Kotler, certainly on the implementation of the placement. Since
official beer sponsor of the event, launched in January throughout the U.S., the 4400 campaign through Ecast jukeboxes around the best bars in the U.S..
revived Through these devices, it was possible to select and hear songs competing for the Grammys.
The operation was certainly a mammoth organizational point of view but at the same time it was perfect according to the medium used, the product "sold" and the distribution channel adopted.

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NAPOLI UNDERGROUND: The charm of the city parallel study









Forty feet deep beneath the shouting and characteristic streets of the historic center of Naples, is a world apart, for a very unexplored, isolated in his quiet, yet thousands of years closely linked with urban activities' the womb of Naples, which itself was born. Visiting it means making a trip back in time two thousand and four hundred anni.Ogni long time, since the founding of Neapolis to the bombs of World War II, has left its mark on the walls of yellow tufa stone with which the city of Naples lies underground costruita.Nel a labyrinth of tunnels, cisterns and cavities forming a real city that was taken, in the negative, the city surface.
Descend with us into the bowels of the city to discover the history and mysteries.

History
A Neapolitan proverb says, "Me stáj purtann vic p 'and vicariell," referring to those who want to take a thorny subject in another direction. Still, the alleys and vicarielli speaks of this said, seem to be inspired by the shape of the city's underground, consists predominantly of narrow tunnels where they can enter only a few people at volta.I passages on which stands the city of Naples have a ' The first changes ancient origin morphology of the territory, brought by the Greeks since 470 BC, were dictated by water supply and the need to recover building materials to erect the buildings of Neapolis. In later centuries the expansion of the city led to the creation of a real waterworks that collect and distribute water through a series of tanks connected to a network of tunnels. During the Roman rule the aqueduct was extended and improved, but with the advent of Anjou, in 1266, the city had a large number of buildings which, of course, an increase of extraction of the tuff from the ground to build new buildings, confirming a peculiarity of Naples to be generated from their bowels. Only in 1885, after a terrible epidemic of cholera, was abandoned the use of the old water distribution system to adopt the new aqueduct, which is still in operation.
The final phase of underground was the second world war, when it offered refuge to the population to adapt the structures of the aqueduct to the needs of citizens. Were set up 369 shelters in all of Naples in cave shelters and 247 landslade. After the war, the lack of transportation, almost all the rubble were dumped into the ground, burying with them, even all the memories of that sad period. Until the end '60s has not spoken about the underground, although many continued to use the wells as a dumping ground. After 20 years of excavation and remediation, and thanks to the commitment and sacrifice of volunteers who, after work, descended into the bowels of Naples to unearth an artifact of that historic grandezzaun - it is still possible to see the page unprecedented in the history of Naples.

The legend of "Monaciello"
Each house in the city of Naples, could draw water from the cistern below through a shaft to which he had access to the "pozzaro", a class of professionals, who moved deftly in these caves walking along narrow passages and climbing up the wells through the holes at a distance more or less regular.
These characters, real lords of the underworld had free access to all homes with wells and gave rise to anecdotes and legends still alive in the imagination like that of the Neapolitan "Monaciello, benign or malignant spirits that occupied most of the lady home that the water supply, and used the subway who knew, or appear to disappear under the cloak work in the shadows, resembled precisely the habit of Monaco.